
John Kotter is a Harvard Professor and has dedicated his life to change management in the corporate world. This book is about getting buy into your ideas. It’s something relevant at work, and also clubs and societies outside work. In fact many of the push backs that the book covers, are ones that you face in relationships. For me, I kept on wondering why my ideas were being shot down in my relationship, and then I started looking at the 24 standard responses, and realised they were the same at home. It might be ‘your idea is too simplistic (it’s more complicated than that), or ‘it’s not the right time’. The blog post below, has the list of attacks and responses. The book puts these into context with a real world example, and explains them more. https://www.govloop.com/forums/topic/24-attacks-and-24-responses-how-do-you-respond-to-idea-killers/