What’s your attitude when you go into a sales meeting or job interview
When I was younger, I felt that job interviews were like oral exams, where you were getting the best marks – and if you got the top marks you got …
Words That Change Minds: The 14 Patterns for Mastering the Language of Influence
When you are in marketing or sales it’s very easy to think that all customers are the same – so if your presentation works for one person, it must work …
Buy-In: Saving Your Good Idea from Getting Shot Down
John Kotter is a Harvard Professor and has dedicated his life to change management in the corporate world. This book is about getting buy into your ideas. It’s something relevant …