When I was younger, I felt that job interviews were like oral exams, where you were getting the best marks – and if you got the top marks you got the job. I’ve been working with a number of people who are looking to change jobs and there is one key attitude that makes the difference in an interview.
When you are in marketing or sales it’s very easy to think that all customers are the same – so if your presentation works for one person, it must work for all. In this book Shelle Rose Charvet takes the NLP thinking and condenses it in to a practical guide to understanding other people, and then using the words and ideas that resonate with them.
If you are in sales and marketing – then her guide for running a quick interview is a great way of understanding the motivation and criteria another person uses to buy – and then match your message to their needs.
John Kotter is a Harvard Professor and has dedicated his life to change management in the corporate world. This book is about getting buy into your ideas. It’s something relevant at work, and also clubs and societies outside work. In fact many of the push backs that the book covers, are ones that you face in relationships. Read more