Categories: Communication, Work
Author: Shelle Rose Charvet
Publisher: Institute for Influence
How to master Influencing Language and get what you want, without manipulating.Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them?Do you want to know how to influence people, without being manipulative?Want to find out how people get motivated, make decisions, to be more persuasive with everyone?Learn how to use the right words with the right people, and get through the “Communication Wall”Have you ever…
When you are in marketing or sales it’s very easy to think that all customers are the same – so if your presentation works for one person, it must work for all. In this book Shelle Rose Charvet takes the NLP thinking and condenses it in to a practical guide to understanding other people, and then using the words and ideas that resonate with them.
If you are in sales and marketing – then her guide for running a quick interview is a great way of understanding the motivation and criteria another person uses to buy – and then match your message to their needs.