When you are in marketing or sales it’s very easy to think that all customers are the same – so if your presentation works for one person, it must work for all. In this book Shelle Rose Charvet takes the NLP thinking and condenses it in to a practical guide to understanding other people, and then using the words and ideas that resonate with them.
If you are in sales and marketing – then her guide for running a quick interview is a great way of understanding the motivation and criteria another person uses to buy – and then match your message to their needs.
John Kotter is a Harvard Professor and has dedicated his life to change management in the corporate world. This book is about getting buy into your ideas. It’s something relevant at work, and also clubs and societies outside work. In fact many of the push backs that the book covers, are ones that you face in relationships. Read more
Meetings can feel like the bane of our life. "I have too many meetings, to do my job". They can cause burn out, or the team are always in meetings and not doing their work. Just restructuring your diary, reorganising the meetings and making them more effective can clear your diary, and make the whole team deliver more. Here's 5 tips to take yourself on the way. ...continue reading "8 Tips to Breaking the Meetings Growth Trap"
I recently spent the morning with Bryan McCrae from Sales Motivations looking at how cognitive behavioural psychology can apply well with meetings and sales teams. There are 10 types of automatic negative thoughts (ANTS) that hold us back in thinking clearly in meetings. If you can catch yourself or notice others using them, it can help uncover assumptions, and life rules that are being made - and might hold back form making clear decisions ...continue reading "Growth Traps in Meetings: Automatic Negative Thoughts"